Bowers & Wilkins
Award-winning wireless speakers & headphones
Press Release for B&W
Spokesperson Announce
Bowers & Wilkins announces the first brand spokesperson, Ayunga, joining the journey of exploring the authenticity of music together.
My Role:
I developed and distributed a press release on the announce of the first brand spokesperson Ayunga, which gained 64 coverage as of October 23th, 2020.
Media outlets includes mainstream portals, top-tier technology and home decoration media, as well as lifestyle and luxury, and entertainment media.
Outcome:
1,486,696
Pageview
950
Engagement
166,026
AD Value (USD)
In this article, Bowers & Wilkins’ announced its first brand spokesperson –-musical actor Ayunga. His character adheres to the spirit of the brand “loyal to the authenticity”. He showcases the concept of “Stay for a moment, and listen to yourself” with B&W.
Also, Bowers & Wilkins introduced its newly launched wireless intelligent noise-reducing headphones PX7 Carbon Black Special Edition and Formation series, wishing to offer everyone an immersive music experience in this busy world.
Influencer Partnership
for B&W
PX7 Launch
“Autumn outfit with PX7 headphone”
--Lifestyle influencer Bao Youqian's Social Post on Weibo
“Newest Techno-fashion product for Autumn"
--B&W Monthly Column on WeChat
Influence of KOL in fashion and lifestyle circle has huge influence among customers. Since the fashionable and modern appearance of both PX7 headphones and Formation series standing out prominently in the newest products, we cooperate with lifestyle influencers Bao Youqian on social media to maximize exposure and drive more impressions online.
Bao Youqian has 1,700,000 followers on weibo. She not only produces high-quality content abut daily look, but also loves to share newest technology and lifestyle products. In this weibo post, she used PX7 Carbon Black Special Edition as her part of daily outfit, highlighting the fashionable feature of PX7. This post increased 769 engagements and generated $4383 ad value.
To attract younger target audience, I adjusted the content of B&W WeChat monthly column. I created themes that relates to fashion, lifestyle, technology and incorporates B&W products into people's everyday life.
